Traffic Instructions
New module keeps clients and broadcasters aligned on scheduling requirements and changes.
Traffic instructions are the concise directions advertisers or agencies send to broadcasters, streaming platforms, and publishers to control how a campaign runs. They outline the creative to air (Ad-ID/ISCI, length, version), flight dates, markets/DMAs, dayparts/rotations, program restrictions, delivery method, required legal/tags, and traffic contacts.
Clear traffic instructions ensure the right spot runs in the right place and time—avoiding errors like outdated creative or wrong markets.
Our platform sends out clear traffic instructions in the best possible method accepted by each broadcaster, including BXF and API-driven data exchange.
New: Asks us about AI-driven conversion of documents into integration-friendly formats, including BXF.
Drop Us a Line
Reach out to us using the contact form below and we will get back to you shortly.