Use Cases:
Programs and Infomercials
Asset management, closed captioning, transcoding, and distribution.
Use Case 1:
Direct Response (1-800) campaigns challenges.
Challenges and Solutions:
Challenge
Program tracking and compliance
The same program often ships in many slightly different
versions containing unique phone numbers, city names, URLs, and
market-specific disclaimers and warnings subject to
FTC scrutiny. The client (and the stations) needed to be
certain the right version was airing in the right market at all times.
How Fig helps:
Fig requires a unique ID (Ad-ID/ISCI/custom) per version at upload. This ID
is permanently associated with each selected destination, auditable receipts,
and approvals.
Our robust media viewer lets both client and broadcaster quickly verify phone numbers,
URLs, and disclaimers. Users can also share temporary previews with additional
collaborators, such as legal teams.
These features give all parties certainty that the correct version of each file
has been delivered and scheduled.
Challenge
Delivery logistics
Delivery specs, procedures, and transfer methods vary from station to station.
Managing credentials, specs, and multiple versions across markets became a
logistical nightmare for the client.
How Fig helps:
Upload one broadcast-quality master and Fig generates all deliverables
according each destination's required specs. Fig also manages each file transfer,
notifies stations automatically, and tracks receipts,
so you know exactly what arrived and where.
Challenge
Accurate, versioned closed captioning
Providing accurate closed captioning speaks to the
quality of a brand and the brand's commitment to accessibility.
However, accurate FCC/ADA-compliant closed captioning was expensive, especially
when dealing with multiple slightly different versions of a program. The
client was also frustrated with the time required to go to air in new markets.
How Fig helps:
All captions are created by humans,
manually placed away from on-screen CTAs and other important information,
and checked for FCC/ADA compliance and best practices.
When it comes to versioning, our captioners can quickly modify only
the "deltas" in each version using our proprietary online editor,
resulting in an extremely fast, accurate, and cost-effective process.
Outcomes:
Virtually eliminated versioning errors and airings of the wrong programs.
Created a faster, compliant deliveries in various file formats with less back-and-forth.
Provided clear audit trails and proofs of delivery.
Increased the speed (from days to minutes) and reduced the cost (by 70%) of CC
versioning—without compromising accuracy and compliance.
Capabilities that made the difference:
-
Single upload:
Upload only one master file and Fig automatically prepares the needed deliverables according to required specs (ask us about standards conversion to/from international media companies). -
Automated QC and spec compliance:
Your content immediately undergoes automated QC against required specs. -
Expert support:
Count on our support team to assist your producers and media coordinators with technical and procedural questions. -
Centralized management:
Each program uploaded is stored on our cloud backed and secured system. This allows the agency and its clients to easily view past programs and make them available to stations as needed without additional uploads. -
Media archive:
Create a library of validated media assets for immediate or future use by various media outlets. -
Centralized management:
Monitor the status of files and deliveries from a centralized location with real-time statuses and receipts. -
Metadata done right:
IDs and required fields bring your files up to industry standards and ensure clear communication with everyone involved. - Fewer scrambles:
Reduce rejections, resubmits, and late fixes with exception-based monitoring. -
Captioning and embedding:
Order closed captioning for programs with the click of a button. All captions created by humans, manually placed on the screen away from important information, and checked for FCC/ADA compliance and best practices.
Use Case 2:
An insurance solutions group needed to distribute localized programs across several markets.
Challenges:
An insurance solutions group needed a scalable way to distribute a pre-scripted program that local advisors recorded and localized for their markets. The model created unique challenges: the production team had limited experience with linear broadcast, each partner operated in a different city with its own crew and timeline, and leadership needed centralized control over versions, closed captioning, and delivery statuses. Deliverables also required accurate, FCC/ADA-compliant captioning with careful placement so CTAs and phone numbers remained visible.
Fig helped the group stand up a professional pipeline quickly. Fig's account structure kept each partner's workspace firewalled while giving leadership and traffic teams complete visibility across all programs. Fig requires unique IDs and other metadata for each new upload, which are key components to manage versioning and accurate deliveries across different stations and markets.
Partners uploaded only one master file for each version. All versions were then closed captioned by humans, optimized with “delta” edits so small local changes (phone numbers, URLs, market names) didn't multiply cost or turnaround times. Fig then delivered files to each station according to their required specs and provided real-time tracking and receipts to management.
Finally, the group gained a living media library. Existing programs could be sent to new or existing stations with a couple clicks of the mouse. When creative changed, Fig prepared new deliverables and alerted stations about cancellations and replacements. And, as the footprint grew, Fig quickly prepared and delivered files to the new markets.
The Outcome:
Nationwide distribution launched from a cold start with limited in-house broadcast experience.
Lower captioning costs and faster turnaround through efficient version handling.
Faster, accurate deliveries with automated transcoding to specs and clear identification.
Clear oversight: who has which version, when it was delivered, and proof of receipt.
A growing, manageable library enabling rapid market expansion.
Capabilities that made the difference:
-
Single upload:
Upload only one master file and Fig automatically prepares the needed deliverables according to required specs (ask us about standards conversion to/from international media companies). -
Upload connectors:
Files can be transferred into Fig via connectors to Sony CI, Dropbox, Box, Wetransfer, Hightail, Google Drive, and other asset management and storage systems. -
Automated QC and spec compliance:
Your content immediately undergoes automated QC against required specs. -
Expert support:
Count on our support team to assist your producers and media coordinators with technical and procedural questions. -
Centralized management:
Each program uploaded is stored on our cloud backed and secured system. This allows the agency and its clients to easily view past programs and make them available to stations as needed without additional uploads. -
Media archive:
Create a library of validated media assets for immediate or future use by various media outlets. -
Centralized management:
Monitor the status of files and deliveries from a centralized location with real-time statuses and receipts. -
Metadata done right:
IDs and required fields bring your files up to industry standards and ensure clear communication with everyone involved. - Fewer scrambles:
Reduce rejections, resubmits, and late fixes with exception-based monitoring. -
Captioning and embedding:
Order closed captioning for programs with the click of a button. All captions created by humans, manually placed on the screen away from important information, and checked for FCC/ADA compliance and best practices.
Note: Clients can also provide their own captioning and order our embedding service (for perfect files every time) and/or our validation service (to check against FCC/ADA compliance and best practices).
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