Use Cases:
Commercials, Promos
& PSAs
Asset management, closed captioning, transcoding, and distribution for commercials, promos, and PSAs.
Use Case:
In order to close caption and distribute their commercials, media coordinators at an ad agency had to juggle a patchwork of systems, spec sheets, credentials, and contacts. They explored automation, but any solution robust, flexible, and fully integrated was outside their budget.
The challenge:
Distributing commercials to various media outlets in various formats
in a reliable, yet cost-effective manner.
Closed captioning all commercials to increase
reach in linear channels (when TVs are muted) and discoverability in digital
channels.
Making sure closed captioning does not cover products, brand elements, campaign dates, and disclaimers, and
contain FCC/ADA-compliant, CEA-608 and CEA-708, embedded captioning.
Enforcing the use of unique IDs and metadata to handle versioning and to
communicate clearly with all parties involved.
Delivering files using disparate ways, from FTP servers to upload portals.
Monitoring the status of each file and delivery for each commercial and market.
The solution:
Media coordinators upload single master files, order closed captioning, and select destinations
in a unified platform.
Each upload passes a multi-point automated QC to flag potential issues and mismatched
technical specs.
Closed captioning is created by humans, meeting FCC/ADA compliance and best practices,
and manually placed on the screen around important information.
Distribution lists of television stations were created to facilitate
the distribution of different versions of each file to specific outlets.
Tight control over unique IDs and metadata, which can be used for
searching, tracking, and connecting to external traffic and automation systems.
Each station automatically receives commercials in their required specs with notifications sent
to the correct people and departments.
The statuses of all files and deliveries are readily available in a centralized platform,
including proof of deliveries.
The agency was also able to use the generated closed captioning and subtitles in
their digital channels to increase content discoverability
(SEO).
Conclusion:
The agency is able to focus on their product and overall strategy, relying on Fig to manage time-consuming and technically-challenging processes, including media validation, closed captioning, transcoding, and distribution. Traffic coordinators at each television station receive clear scheduling requests while at the same time their technical department receives timely deliveries in the correct file formats. When necessary, Fig's expert human support helps producers and media coordinators understand and quickly address technical and procedural issues.
Capabilities that made the difference:
-
Single upload:
Upload only one master file and Fig automatically prepares the needed deliverables according to required specs (ask us about standards conversion to/from international media companies). -
Upload connectors:
Files can be transferred into Fig via connectors to Sony CI, Dropbox, Box, Wetransfer, Hightail, Google Drive, and other asset management and storage systems. -
Automated QC and spec compliance:
Your content immediately undergoes automated QC against required specs. -
Expert support:
Count on our support team to assist your producers and media coordinators with technical and procedural questions. -
Centralized management:
Each program uploaded is stored on our cloud backed and secured system. This allows the agency and its clients to easily view past programs and make them available to stations as needed without additional uploads. -
Media archive:
Create a library of validated media assets for immediate or future use by various media outlets. -
Centralized management:
Monitor the status of files and deliveries from a centralized location with real-time statuses and receipts. -
Metadata done right:
IDs and required fields bring your files up to industry standards and ensure clear communication with everyone involved. - Fewer scrambles:
Reduce rejections, resubmits, and late fixes with exception-based monitoring. -
Captioning and embedding:
Order closed captioning for programs with the click of a button. All captions created by humans, manually placed on the screen away from important information, and checked for FCC/ADA compliance and best practices.
Note: Clients can also provide their own captioning and order our embedding service (for perfect files every time) and/or our validation service (to check against FCC/ADA compliance and best practices).
Use Case:
Closed captioning, manageable library, and distribution of promos and public service announcements.
Core flow:
Prep and upload
Producers exports final :05:/15/:30/:60 files.
Marketing uploads to Spotloader, along with unique IDs, titles, and other metadata.
Files undergo automated QC to ensure key specs are met and are compatible with subsequent
systems and
transcoders.
Closed captioning
Closed captioning* can be ordered
as an optional service.
Did you know? Closed captioning is optional in short form content, but it speaks to your commitment to
accessibility, increases
the reach your audience when TVs are muted, and increases discoverability in web channels.
* We deliver FCC/ADA-compliant captioning, manually placed by
humans to avoid on-screen CTAs, lower-thirds, and important information.
Media library
New uploads become part of the media library and can be sent to additional destinations as needed.
Files can also be
requested by stations and central operators, depending on permission settings.
Target stations
Receiving destinations are selected (individually, from pre-defined lists, or by city/DMA).
List of receiving destinations can include digital/OTT channels.
All deliverables are prepared to match required specs and other requirements.
Results:
Faster promo deliveries to the entire group and outside stations.
Integrated, high-quality captioning increases accessibility, reach, and discoverability.
Tight control over versioning, metadata, recipients, and specs.
Easy-to-find, transcode, and share files and campaigns.
Clear audit trails along the way.
Capabilities that made the difference:
-
Single upload:
Upload only one master file and Fig automatically prepares the needed deliverables according to required specs (ask us about standards conversion to/from international media companies). -
Automated QC and spec compliance:
Your content immediately undergoes automated QC against required specs. -
Expert support:
Count on our support team to assist your producers and media coordinators with technical and procedural questions. -
Centralized management:
Each program uploaded is stored on our cloud backed and secured system. This allows the agency and its clients to easily view past programs and make them available to stations as needed without additional uploads. -
Media archive:
Create a library of validated media assets for immediate or future use by various media outlets. -
Centralized management:
Monitor the status of files and deliveries from a centralized location with real-time statuses and receipts. -
Metadata done right:
IDs and required fields bring your files up to industry standards and ensure clear communication with everyone involved. - Fewer scrambles:
Reduce rejections, resubmits, and late fixes with exception-based monitoring. -
Captioning and embedding:
Order closed captioning for programs with the click of a button. All captions created by humans, manually placed on the screen away from important information, and checked for FCC/ADA compliance and best practices.
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